Meet Owner and Founder Felicia Roybal

My name is Felicia Roybal, and I'm a real estate broker living and working in Portland, Oregon. I call the Pearl District home, where I live with my standard poodle, Kristoff. I've been licensed for more than five years and have been involved in nearly 300 transactions, working alongside some of Portland's top producing agents.

In 2026, I took the exciting step of building my own real estate business full time, with a focus on providing a more thoughtful, personalized experience for buyers and sellers throughout Portland and Southwest Washington.

While I have a special passion for helping sellers prepare, market, and strategically position their homes to achieve top value, I also love helping buyers navigate Portland's unique neighborhoods and ever changing market. From the Pearl District and Northwest Portland to the Eastside and surrounding communities, I enjoy helping clients find not just the right home, but the right neighborhood and lifestyle to match.

I offer a hands on, full service approach that can include coordinating trusted contractors and creative professionals, preparing your home for the market, and creating a customized marketing strategy. As the owner of a home staging company, I'm able to help sellers maximize the potential of their home through thoughtful design, strategic presentation, and recommendations that make a meaningful impact before listing.

Outside of real estate, you'll usually find me skiing in the winter, spending time near the water in the summer, relaxing at one of Portland's many coffee shops, or hunting for secondhand streetwear. I believe loving the city you live in makes you a better resource for the people moving within it.

Whether you're considering a move soon or simply exploring your options, I'd love the opportunity to be a resource for you. If you'd like to talk about your home, the market, or your real estate goals, feel free to reach out by phone, text, or email. I'm always happy to help.

Black and white photo of a woman sitting on a chair, smiling at the camera. She has shoulder-length wavy hair and is wearing a dark shirt, jewelry, and has a tattoo on her left arm.
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Interested in working together?